[Adler] Celebrating 90 Years!

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Our Future Is So Bright!

In celebration of our 90th anniversary, this Monday, January 20, the Adler Planetarium is launching a new logo and brand identity! This work is the culmination of a multi-year effort to create an identity that better represents our personality and our mission of connecting people to the universe and each other under the sky we all share.

Anchored in our core values, the Adler Planetarium’s brand identity is more than just a new logo—it is a beacon of hope for anyone who was ever told something could not be done. It represents a place where asking “why” is rewarded and where there is always space for everyone. Most importantly, it symbolizes the special connections we make with our members and guests as we explore the Universe together and take bold steps to advance science and build stronger communities.

We hope you are as excited about our new brand identity as we are! Starting Monday, visit adlerplanetarium.org to see our new brand in action, and keep an eye out for all the exciting changes both inside and out next time you visit the museum.

Thank you for joining us on this journey and for inspiring us as we move forward together into another decade!

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